web_dev · ux_ui · ads

Websites that don't just look good —
they convert.

I'm Camilo Portillo, a web engineer with 5+ years building WordPress and custom-code sites that guide people naturally toward the action that matters — purchase, contact, booking, or sign-up.

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about

I design websites where users never have to think about how to navigate or what to do next.

Camilo Portillo

My work philosophy is centered on usability and clarity. Every project is designed to guide users naturally toward a desired action — purchase, contact, WhatsApp, sign-up, or a clear navigation flow.

WordPress + Elementor Pro is my main toolkit, but I regularly write custom HTML, CSS and JavaScript to go beyond page-builder limitations — cleaner layouts, better performance, and more engaging interactions than templates allow.

I don't just "build pages." I help create web experiences that make sense for users and support real business objectives.

  • Communicate clearly, every step of the project
  • Respect timelines and scope
  • Adapt quickly to feedback and change
  • Think strategically, not just visually

Languages

Spanish100%
English95%
French40%
Japanese10%

Learning

AI Agent Development Bootcamp

Daxus Academy — 2026

Development with AI

BIG School — 2026

Planning & Management of Digital Ad Campaigns

Platzi — 2026

UX/UI Design

Udemy, Javier Cañas — 2025

WooCommerce

Udemy, Omar Castañeda — 2023

Web Design and Development

Universidad de Santander — 2018
services

Six ways I can help

From a single landing page to a full store — everything is built custom, structured around UX/UI, and shipped ready to track.

Landing & Sales Pages

High-conversion pages built to move visitors toward one clear action.

Online Stores

WooCommerce builds with payment gateways, product logic and a checkout that doesn't lose customers.

Informational & Blog Sites

Content-first sites structured to be found, read and trusted.

UX/UI Design & Structure

Content hierarchy and layout decisions rooted in how people actually browse.

Integrations & Automation

WhatsApp API, booking calendars, CRMs and marketing tools wired into the site itself.

Marketing & Conversion

SEO foundations, Google & Meta Ads campaigns, and analytics set up right — so traffic turns into leads.

stack

The toolkit behind the build

Tools I reach for daily, grouped the way I actually use them across a project.

Web & Design

WordPressElementor ProHTMLCSSJavaScriptFigma

Marketing, Analytics & Growth

Google AnalyticsGoogle Tag ManagerSEOGoogle AdsMeta Ads

E-commerce & Automation

WooCommerceMailerLiteWhatsApp APISimplyBook.me

Content & Media

PhotographyVideo EditingCapCutCanvaLightroom

Productivity & AI

NotionElevenLabsChatGPTClaude
work

Take a look at my projects

Five very different projects, five very different audiences to design for — and that's exactly how I like to work. I adapt fast to new industries, new goals and new kinds of users, so whatever your business looks like, I can build a site that fits it.

viajarlibremente.com
Viajar Libremente desktop view
Viajar Libremente tablet view
Viajar Libremente mobile view
travel platform — Colombia & Latin America

Viajar Libremente

Built for a travel platform connecting travelers with authentic local experiences across Colombia and Latin America. A full redesign on WordPress and Elementor, with WooCommerce powering their travel merchandise store, real-time hotel bookings through the Sevenly Travel API, an interactive SVG map of destinations, and full bilingual support in English and Spanish.

WordPressWooCommerceSevenly Travel API
Visit live site
relicariobga.com
RelicarioBGA desktop view
RelicarioBGA tablet view
RelicarioBGA mobile view
jewelry brand — Bucaramanga, CO

RelicarioBGA

An online store for a jewelry brand. WordPress, HTML, CSS and JavaScript on top of WooCommerce, with PayU integrated for payments and plugins to capture customer preferences for product personalization.

WooCommercePayUPersonalization plugins
Visit live site
hotelsantacatalinasangil.com
Hotel Santa Catalina desktop view
Hotel Santa Catalina tablet view
Hotel Santa Catalina mobile view
hotel & resort — San Gil, CO

Hotel Santa Catalina

Built for a hotel/resort in San Gil. WordPress, HTML, CSS and JavaScript with the WhatsApp API powering the customer journey — including a custom script that sends guests to WhatsApp Business pre-loaded with their full reservation details.

WordPressWhatsApp Business script
Visit live site
guerrerogallo.com
Guerrero Gallo desktop view
Guerrero Gallo tablet view
Guerrero Gallo mobile view
law firm — Bucaramanga, CO

Guerrero Gallo

Built for a lawyer launching her own practice. WordPress, HTML, CSS and JavaScript, integrated with the WhatsApp API for an optimized customer journey, plus a hybrid SimplyBook.me booking system for real-time 1:1 appointments straight from the site.

WordPressWhatsApp APISimplyBook.me
Visit live site
organicosfertisol.com
Orgánicos Fertisol desktop view
Orgánicos Fertisol tablet view
Orgánicos Fertisol mobile view
organic fertilizers — Floridablanca, CO

Orgánicos Fertisol

A site for an organic fertilizer company, built to be informative and pedagogic. WordPress, HTML, CSS and JavaScript, with the WhatsApp API and a set of custom tools that turn technical content into a well-designed, easy-to-follow experience.

WordPressWhatsApp APICustom JS tools
Visit live site
inusualmentecreativa.com
Inusualmente Creativa desktop view
Inusualmente Creativa tablet view
Inusualmente Creativa mobile view
personal culture blog — Daniela Anaya

Inusualmente Creativa

A personal blog built as a refuge for ideas — reflections on film, culture, art and everyday thought that need somewhere to land. The concept is simple: watch a film and let it move you, talk about art as something felt rather than explained, and write to connect, to hold onto a moment, and to remember what you thought and felt.

Content & EditorialPersonal BrandFilm & Culture
Visit live site
cromados.netlify.app
Cromados Media Lab desktop view
Cromados Media Lab tablet view
Cromados Media Lab mobile view
own agency — marketing lab

Cromados Media Lab

The landing page for my own marketing agency — HTML, CSS and JavaScript, built with Claude Code. It works both as a portfolio and as the front door for the services we offer, with bookings redirected straight to WhatsApp.

HTML/CSS/JSClaude CodeWhatsApp booking
Visit live site
contact

Got a project in mind? Let's build it.

Fastest way to reach me is WhatsApp — or grab a slot on my calendar for a 30-minute call to talk through your project.