I'm Camilo Portillo, a web engineer with 5+ years building WordPress and custom-code sites that guide people naturally toward the action that matters — purchase, contact, booking, or sign-up.
I design websites where users never have to think about how to navigate or what to do next.
My work philosophy is centered on usability and clarity. Every project is designed to guide users naturally toward a desired action — purchase, contact, WhatsApp, sign-up, or a clear navigation flow.
WordPress + Elementor Pro is my main toolkit, but I regularly write custom HTML, CSS and JavaScript to go beyond page-builder limitations — cleaner layouts, better performance, and more engaging interactions than templates allow.
I don't just "build pages." I help create web experiences that make sense for users and support real business objectives.
From a single landing page to a full store — everything is built custom, structured around UX/UI, and shipped ready to track.
High-conversion pages built to move visitors toward one clear action.
WooCommerce builds with payment gateways, product logic and a checkout that doesn't lose customers.
Content-first sites structured to be found, read and trusted.
Content hierarchy and layout decisions rooted in how people actually browse.
WhatsApp API, booking calendars, CRMs and marketing tools wired into the site itself.
SEO foundations, Google & Meta Ads campaigns, and analytics set up right — so traffic turns into leads.
Tools I reach for daily, grouped the way I actually use them across a project.
Five very different projects, five very different audiences to design for — and that's exactly how I like to work. I adapt fast to new industries, new goals and new kinds of users, so whatever your business looks like, I can build a site that fits it.
Built for a travel platform connecting travelers with authentic local experiences across Colombia and Latin America. A full redesign on WordPress and Elementor, with WooCommerce powering their travel merchandise store, real-time hotel bookings through the Sevenly Travel API, an interactive SVG map of destinations, and full bilingual support in English and Spanish.
An online store for a jewelry brand. WordPress, HTML, CSS and JavaScript on top of WooCommerce, with PayU integrated for payments and plugins to capture customer preferences for product personalization.
Built for a hotel/resort in San Gil. WordPress, HTML, CSS and JavaScript with the WhatsApp API powering the customer journey — including a custom script that sends guests to WhatsApp Business pre-loaded with their full reservation details.
Built for a lawyer launching her own practice. WordPress, HTML, CSS and JavaScript, integrated with the WhatsApp API for an optimized customer journey, plus a hybrid SimplyBook.me booking system for real-time 1:1 appointments straight from the site.
A site for an organic fertilizer company, built to be informative and pedagogic. WordPress, HTML, CSS and JavaScript, with the WhatsApp API and a set of custom tools that turn technical content into a well-designed, easy-to-follow experience.
A personal blog built as a refuge for ideas — reflections on film, culture, art and everyday thought that need somewhere to land. The concept is simple: watch a film and let it move you, talk about art as something felt rather than explained, and write to connect, to hold onto a moment, and to remember what you thought and felt.
The landing page for my own marketing agency — HTML, CSS and JavaScript, built with Claude Code. It works both as a portfolio and as the front door for the services we offer, with bookings redirected straight to WhatsApp.
Fastest way to reach me is WhatsApp — or grab a slot on my calendar for a 30-minute call to talk through your project.